Guide on choosing a Swiss watch

How to choose a Swiss watch? Of course, extremely expensive models with a universal design can suit anyone. But we will cover more affordable items in our article that range from $1,500 to $10,000.

So what can affect the choice?

1. Style of clothes

If you opt for a sporty or casual look, then Swiss Omega, Panerai, Corum Admirals Cup, Graham or Hublot watches are your best choice.

Meanwhile, Breguet, IWC, Franck Muller, Patek Philippe, and Vacheron Constantin will suit a formal classic style better.

2. Season

Polo is very popular in summer. Not many people are ready to withstand the heat in a formal suit. Sports watches are therefore very popular in the hot season – again, it's Omega, Panerai, Corum Admirals Cup, Graham or Hublot.

However, "sporty style" is quite a conventional concept. Even conservative Swiss brands have a selection of sports models.

"Formal" models will look better with a formal coat in fall – of course, unless you are in for a year-round sports or avant-garde style.

How to choose a Swiss watch for sports and formal styles? It's easy.

  • Sports watches should have a wide wristlet from grain leather or rubber – at least 40-42 mm wide.

  • Formal watches should have a narrow leather wristlet not more than 40 mm wide. Larger watches just won't fit under the cuff, while wearing a watch on top of the cuff is a mauvais ton.

3. Universal watches

It's hard to find the "golden mean", but it still exists. Rolex, Audemars Piguet, and Ulysse Nardin offer several models that complement both a suit and sports wardrobe options.


There are no universal watches. This is why it is better to get 3-4 options of different styles. In this case, second-hand Swiss watches would be a smart solution, because you will be able to get 3 used watches in excellent condition for the price of one brand new model.

As they say, why pay more if it's all the same?